I wrote a four-part blog series for LinkedIn Sales Solutions, wherein I looked at four different personas in the sales cycle and analysed their social networks.
Whether our work allows us to operate in a physical or a virtual environment, professional networking platforms are an integral part of the selling process. A basic understanding of professional networks can empower sales professionals to work smarter and more effectively in strengthening their relationships with customers.
In this four-part series, using LinkedIn’s network data of over 690 million users, we took random samples of sales professionals from each of these four types of sales roles, and set out to analyse their similarities and differences. We examined the professional networks of four different sales roles and functions, and you can read them below:
Account Executives who prospect leads
Relationship Managers who nurture customers