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How B2B Sales Strategies Shifted in 2020 (co-authored, published on LinkedIn.com)

Read more here: https://www.linkedin.com/business/sales/blog/b2b-sales/how-b2b-sales-strategies-shifted-in-2020 Whether it was following their customers’ new paths or following the money, sales teams everywhere started prospecting into new verticals. Based on an analysis of Sales Navigator activity of global sales professionals between Jan 1, 2019 and Dec 31, 2020, we saw that prospecting actions have shifted away from industries such …

The Four Networks of Sales (published on LinkedIn.com)

I wrote a four-part blog series for LinkedIn Sales Solutions, wherein I looked at four different personas in the sales cycle and analysed their social networks. Whether our work allows us to operate in a physical or a virtual environment, professional networking platforms are an integral part of the selling process. A basic understanding of …